About Us

Being fully Australian owned and operated, RELIANCE SPORTING GOODS was founded in 1969 as E & S A West Pty Ltd, and has been serving the sports trade ever since. The company was set up as a sporting goods import/export agent and although they represent other sporting brands they also registered their own sporting trade name of Reliance. The company has built its reputation on supplying quality sporting goods at a competitive price to the trade with a strong emphasis on customer service. Reliance Sport offices & distribution warehouse is based in Sydney and services all of Australia, New Zealand and other overseas countries.